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Are you ready to begin investing but aren't sure where to start? We'll help you get going with our list of best online stock brokers for beginners. We've also included a guide to explain what to look for in a stock broker, where to buy stocks, plus a few terms you'll want to be familiar with as you explore finding the best trading platforms for beginners.
TD Ameritrade stands out as one of our top all-around brokerages with outstanding tools and products, in-depth and comprehensive research, and no account minimums.
$0 stock trades
$0
On TD Ameritrade's Secure Website.
Fidelity is one of the largest and one of the most well-rounded brokerages available in the US today. Importantly, Fidelity offers $0 commission for online stock and ETF trades, plus a high-quality mobile app that's good for both beginners and seasoned investors.
$0 commission for online US stock and ETF trades
$0
Merrill Edge® Self-Directed offers easily one of the biggest cash bonuses we’ve seen. It’s a standout brokerage with $0 online stock and ETF trades, strong research offerings, and excellent customer support. Owned by Bank of America, you can also get access to its lucrative Preferred Rewards program -- the gold standard for banking perks with fantastic rewards and discounts.
$0 for online stock and ETF trades
$0
Open a self-directed account and get up to $600
On Merrill Edge® Self-Directed's Secure Website.
E*TRADE manages to cater to active traders with one of the best stock trading platforms for beginners, while also appealing to long-term investors with thousands of mutual funds and ETFs that can be traded for free.
Commission Free
$0
Open and fund an E*TRADE account & get up to $600 or more
On E*TRADE's Secure Website.
A simple-to-use investing experience and commission-free trading are essentials for beginner investors, and Robinhood delivers on all these fronts, and more.
$0 for stocks, ETFs, options, and cryptocurrencies
$0
On Robinhood's Secure Website.
A clear standout with a modern experience. Beginners and long-term investors may find the most value, particularly those interested in stocks, cryptocurrencies, ETFs, and buying fractional shares.
$0 for stocks, 1.25% for cryptocurrencies
$0
On SoFi Active Investing's Secure Website.
Charles Schwab has aggressively slashed fees on its mutual funds and ETFs, eliminated common account fees, and lowered its base commissions to $0 per trade, making it one of the least-expensive brokers.
$0 stock and ETF trades
$0
Acorns is a low-cost, no frills stock trading platform for beginners that invests your spare change in an automated way. The low hurdle to start investing, and managing your finances under one roof, is a key reason why this platform is worth considering.
$1-$5 monthly
$0
On Acorns' Secure Website.
Vanguard is one of the leading options for hands-off, low-cost index investing. Vanguard offers some of the lowest cost index ETFs, plus it packs in a well-rounded feature set that is a fit for more experienced investors as well.
$0 stock and ETF trades
$0
A great fit for stock-only investors seeking a no-frills, easy to use online trading platform for beginners. Cash App is also one of the few platforms that offers the ability to buy fractional shares.
$0 for stocks, fees vary for cryptocurrencies
$0
We know everyone's financial circumstances and goals are different, so we've chosen a variety of brokers to help you find one that meets your needs.
Best for: Managing finances under one roof
Merrill Edge is a great choice for Investors who want the choice of stocks, bonds, mutual funds, ETFs, CDs, and options. Merrill Edge is an especially good option for people who want access to real-live financial advisors, as Merrill is owned by Bank of America and has advisors in many of its branches across the country.
Best for: Research
TD Ameritrade is one of the most popular brokers in the world, and for good reason. The platform is a great fit for investors who want a well-rounded brokerage experience, great customer support, and lots of account and investment options. TD Ameritrade has excellent educational resources for beginners, several trading platforms for investors of all skill levels, and pretty much every type of brokerage account you can think of.
Best for: Membership ecosystem
SoFi can be a good fit for investors who want an easy-to-use stock trading app that offers other financial products and services as well. SoFi has some unique features, such as cryptocurrency trading, fractional share investing, and access to IPO investing for smaller investors.
Best for: Mobile platform
E*Trade is a solid choice for investors who want a top-notch trading platform, great educational resources, and many different investment choices. E*Trade offers a wide variety of account types and is a great well-rounded brokerage that will meet most investors' needs.
Best for: Mobile investing
Robinhood is a good option for investors who want a standard brokerage account where they can buy and sell stocks and/or cryptocurrencies through an easy-to-use app. Robinhood allows users to buy fractional shares of stock, and also is one of the few brokers to offer commission-free options trading.
Best for: Retirement investors
Charles Schwab is a good brokerage choice for Investors who want lots of investment and account type options, several ways to get customer service, as well as great banking and cash management products. Schwab offers some great features such as fractional share investing, and also has an excellent robo-advisor platform for investors who want to take a more passive role in their strategy.
Best for: Rounding up spare change to invest
If you don't want to choose individual stocks and funds to invest in, Acorns can make good sense for you. The Acorns platform is best suited to investors who want to completely automate their investment strategy. Acorns is a robo-advisor that makes investing easy, with features like automatic round-up of purchases to the nearest dollar and investing the change.
Best for: Low-cost index investing
Vanguard is a good broker for investors who want to put their money into ETFs or mutual funds, particularly Vanguard's own. Vanguard's low-cost ETFs and mutual funds are rarely on any brokers' no-transaction-fee (NTF) lists, but investors can certainly buy them directly and avoid commissions.
Best for: DIY investors
Fidelity is a solid broker for investors who want a well-rounded broker with excellent customer service and low fees. Fidelity is one of the few large brokers to offer fractional share investing, and it also has a branch network throughout the United States.
Best for: Mobile investing and banking
Cash App isn't exactly a full-featured broker, but it can be a good fit for beginners who want a simple platform to occasionally buy and sell stocks. Cash App isn't a feature-packed investment platform, but it offers fractional share investing and Bitcoin trading, as well as one of the easiest setup procedures in the industry.
A stock broker is a trading platform (or person) that facilitates the buying and selling of marketable securities like stocks and exchange-traded funds (ETFs). Through a stock broker, you can open a brokerage account, a specialized financial account designed to hold investments and cash.
The term is often used interchangeably with "brokerage," which is technically the name for a business that employs brokers or acts as a broker to facilitate trading.
When you want to buy stock in a company, you can't simply call up the company and buy shares, and you can't just walk into your local bank and invest. You need a specialized brokerage account, and that's where stock brokers come in.
LEARN MORE: What is a brokerage account?
There are two main types of stock brokers: discount and full-service. They each come with distinct costs and levels of service.
A discount broker is a company that lets an investor buy and sell securities online. As a customer, you can direct the process of buying and selling stocks or sign up for an account with a robo-advisor that'll automate your investments. Many discount brokers have features that help you decide how to direct your trades, but typically there's no human broker taking and filling your orders.
True to their name, discount brokers are much cheaper than full-service brokers, and most offer zero-commission stock trading. For the vast majority of investors -- especially the beginning investor -- a discount broker is the best choice. That's why our picks for the best trading platform for beginners are exclusively discount brokers.
Think of a full-service broker as an old-school broker. It's a firm that usually operates out of a physical office where an actual person, also called a stock broker, takes and executes clients' buy and sell orders. A full-service broker might also provide personalized investment planning services, such as stock-buying advice, tax guidance, and retirement planning help.
Full-service brokers are far more expensive than discount brokers, given the costs of human advisors and brick-and-mortar locations. But costs have generally come down over the past few decades as they face competition from stock brokers, aim to make investing more accessible, and gain access to tools to automate work on their end.
Full-service brokers are best suited to high-net-worth investors who want a personal level of service and dedicated investment portfolio management.
There's no perfect broker for everyone, but here are some of the important factors to keep in mind as you're looking for a stock broker for beginners.
Cost structure: The best brokerage for beginners charge no commissions for online stock and ETF trades (what you'll generally focus on as a beginner) -- but many do charge commissions or fees for more complex moves like options trading, mutual funds, and other products.
Account minimums: Some stock brokers charge a minimum deposit to open an account, anywhere from $5 to $500, and some don't charge anything at all. We've focused our picks on brokers that don't have account minimums. These low-barrier-to-entry brokerages let anyone get started investing, even without a ton of capital.
Variety of funds: Picking individual stocks isn't right for everyone, especially beginners. The best stock brokers for beginners offer low-cost exchange-traded funds and no-fee mutual funds to help you invest wisely without a ton of stock market knowledge.
Account options: Within the realm of stock brokers, you can choose between a cash account and a margin account:
Features and support: If you simply want to stick a recurring amount of money into low-cost ETFs and let your money grow, a no-frills investing app could be all you need. If you're interested in taking your investing to the next level and learning how to choose individual stocks and direct your portfolio yourself, look for a platform that includes educational resources, research, news, and customer support that'll help you make smart choices as you learn the ropes -- and one that offers more advanced trading features you can use as your knowledge grows.
Educational resources: When you're new to investing, you may not be familiar with key terms that are necessary to manage your account. And if you don't know what a mutual fund is, you probably shouldn't go out and buy one. Many stock brokers for beginners have an educational resources section loaded with information that can help you learn more about investing and gain confidence.
The best place to buy stocks will vary depending on your needs. There are three standard options investors have when they want to know where to buy stocks
The great thing for beginner investors is that many of the most popular stock brokers for beginners offer all three avenues to buy stocks under one roof.
LEARN MORE: How to buy stock: 6 steps for beginners
Beginner? Check out The Ascent's guide to the best investment apps for beginners.
The most common place to buy stocks is with a web-based stock broker. These accounts tend to be the best solutions for beginner investors seeking a simple investing platform and $0 online commissions for stocks and ETFs.
The market is flush with options to buy stocks through mobile apps that also support other financial needs, like budgeting, banking, and cash transfers. The investing and banking app Acorns, as well as Square's Cash App, are great free stock trading apps to buy stocks with micro investments and manage an array of money needs in one place.
LEARN MORE: Best free stock trading apps
Many online brokerages also offer a robo-advisor service -- some exclusively operate this way.
Instead of working with a human broker or self-directing your stock trading account, you use a robo-advisor to set your portfolio on cruise control. You input your financial goals, and algorithms work like dedicated brokers to do the buying and selling for you. Robo-advisors are a low-cost solution for new and hands-off investors.
TO LEARN MORE: Check out our pages on the best robo-advisors and best robo-advisors for beginners
TIP
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The best type of broker depends on your personal situation, so no single type of broker will be right for everyone. However, for most beginners, the low-cost structure of a discount broker makes more sense. Plus, discount brokers are becoming more feature-rich over time, with educational resources, stock research, and other valuable features available at no additional cost.
Many of the best trading platforms for beginners now offer the ability to buy and sell fractional shares of many popular stocks. Investors essentially buy a slice of a share, which opens up access to a wide universe of investments for beginner investors that would otherwise be unavailable when starting with a small portfolio. For example, some popular stock prices cost more than $1,000 per share. Buying these stocks would be impossible for someone starting out with, say, a $500 investment.
But with fractional share investing, investors can buy slices of these stocks in smaller dollar amounts. Best yet, many of the best brokerage accounts for beginners have $0 commissions to invest in fractional shares and you can do so with as little as a few dollars.
LEARN MORE: Best brokers for fractional shares
The process for opening a brokerage account is similar to the process for opening a checking or savings account. If you're using a stock broker, it should take just a few minutes, and it'll involve filling out a few simple forms.
To expedite the process, have this information available:
The process for opening a traditional IRA account or Roth IRA account is no different. In fact, all an IRA account is is a standard brokerage account that's taxed in a different manner. We mention this since one of the best steps new investors can take is to begin investing in a tax-advantaged account. Just like commissions, taxes can eat away at investment gains, and IRAs help shelter investors from paying these taxes.
TO LEARN MORE: Check out our picks for the best traditional IRA accounts and best roth IRA accounts
Trading commissions and account minimums are largely a thing of the past -- especially for most stock brokers. Almost no stock broker or investing app charges commission fees on basic trading, and most let you open an account with $0 deposited, or just a few dollars.
However, most still require a minimum amount of money to use more complex features, such as margin investing. And $0 commission typically applies to stock and ETF trades; some brokers charge commissions for trading options and mutual funds, among other products. Take a look at a broker's full fee schedule before you open an account to make sure it makes sense for how you intend to invest.
Additionally, note that ETFs, mutual funds, and other types of funds you invest in usually come with fees of their own, called an expense ratio. This is a cost outside of your broker's control, but your broker will usually let you know the expense ratios for funds it lets you invest in.
Here's why trading commissions are so important: Say your broker charges a $6.99 commission for online stock trades and you have $1,000 to invest. You want to spread your money across a portfolio of five stocks.
To make your initial investments, you'll pay nearly $35 in trading commissions. On a $1,000 investment, you're effectively starting with a 3.5% loss in your portfolio.
Plus, you'll pay another $6.99 each time you add to one of your stock positions. If you're planning to build up your portfolio over time, it's not hard to see how this can cost you thousands of dollars over the years.
Most major stock brokers have no account minimum. This historically hasn't been the case. When I opened my first brokerage account nearly 20 years ago, I needed to deposit $2,000 just to get started.
A low- or no-minimum-deposit requirement lets investors who don't have a ton of spare capital get started investing early, so you can gradually build your first investment portfolio and take advantage of long-term gains.
As a beginner investor, you may be working with limited funds, and you may need a bit more guidance getting started. That means you might benefit from a broker with no account minimum, $0 commissions, and more educational resources. Here's a list of stock trading platforms for beginners to consider.
RELATED: Are you a beginner and want to learn how to trade? Check out The Ascent's Stockpile review, a platform that teaches you how to trade.
If you're new to investing, here's a handful of helpful resources to help you get started:
Broker/Advisor | Best For | Commissions | Next Steps |
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A brokerage fee is a fee you'll be charged to use a broker's service. These fees can apply to both discount brokers and full-service brokers who offer stock-picking advice.
Fractional shares let you buy a portion of a share of a company rather than a full share. If a share of a given company costs $1,000 but you only want to invest $250, fractional investing lets you buy a quarter of a share.
A paper trading account lets you go through the motions of buying stocks without using actual money. It's a good way to learn the ropes of investing.
Cash and securities in a brokerage account are insured by the Securities Investor Protection Corporation (SIPC), so you have protection if your broker goes bust. But that doesn't mean you won't lose money if your investments perform poorly.
You can cash out a brokerage account by withdrawing your cash balance and selling your investments for cash. It could take a few days for your trades to settle, so you may not get all of your money right away. These can have tax implications, so check with a tax professional.
Dr. Jeff Jones
Jeffrey S. Jones, PhD, CFA®, CFP®, CPA (Inactive), Department Head, Finance and General Business Department
What should investors look for in an online stock brokerage?
Investors should look for a reputable company that has been in existence for several years. Additionally, they should understand that "free" trading is not actually free. The company is finding a way to earn money off of the trades of those customers, and often this involves selling the order flow from those customers to another party. This practice does not necessarily guarantee best execution for the customer.
What does it mean to be an active investor vs. a passive investor?
An active investor is one who believes that with time, effort, and/or skill, they can consistently achieve higher risk-adjusted returns than the overall market. Oftentimes, an active investor believes that pricing inefficiencies exist in financial markets.
A passive investor is one who believes that markets are generally price efficient, and that superior risk-adjusted returns cannot be consistently achieved over multiple time periods. In other words, an investor cannot "beat the market," and so the best strategy is to passively invest in a market index fund with very low expenses.
What are some questions new investors should ask when developing an investment strategy?
New investors should likely either 1) engage a professional financial advisor, or 2) pursue a passive investing strategy. A novice investor likely does not have the skill to beat the market on their own. A new investor should also familiarize themselves with common behavioral biases exhibited by investors (i.e., overconfidence, framing, regret avoidance, etc.).
What tips would you give someone new to online brokerages?
They need to recognize three things:
What would you say to people who don't think they know enough about the stock market to start investing?
Everyone needs to start somewhere. A passive index fund can be a great tool for someone who does not know anything about the stock market, as it essentially allows one to invest in the entire market using very small sums of money.
Christopher Schwarz, Ph.D.
Associate Professor of Finance Faculty Director, CIWM
What would you say to people who don’t think they know enough about the stock market to start investing?
To start investing, you really don’t need to know much about the stock market. You can simply open a brokerage account, buy a total stock market or S&P 500 ETF commission free, and be patient. It’s the same philosophy as if you were investing through a company sponsored 401k. In fact, I would encourage everyone to start investing as soon as possible. New stock traders would also need to understand the behavioral issues that cause individual investors to have poor performance (overtrading, overconfidence, herding in attention grabbing stocks, and so forth).
What are some questions new investors should ask when developing an investment strategy?
The two most important things to consider before investing are: (a) what is your time horizon, and (b) what is your risk tolerance? Once you feel you understand those issues and have gotten some basic education, always try to paper trade your strategy for a while to see how it does. Learn from free mistakes before you actually try to trade individual stocks. Then when you feel ready, start to trade with small amounts of money at first so you can get used to having real money on the line. This will help you learn how to control your emotions, which will likely cost you the most money when you start. You’ll get fear and FOMO at the very worst times. Like budgeting, credit cards, saving, and dieting, being a good investor takes a lot of discipline and patience.
What tips would you give someone new to online brokerages?
All major brokerages are probably close enough to the same, it really doesn’t matter which you choose in terms of prices you’ll get or simplicity of actually placing a trade. One important thing is to make sure whatever is displayed doesn’t impact your decisions. For example, some brokerages show you top mover lists, which can lead to investors herding into the same stocks and likely experiencing negative outcomes.
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